Betsy can 'B' very stylish when it comes to sportsJerry Greene
January 16, 2008
Ladies, this column is for you.
The Web site is bforbetsy.com.
The product is high-fashion clothing and accessories for the female sports fan who wants to show team support and look really good doing it.
The Betsy is Betsy Stephens, a Pasadena, Calif., mother of two who turned her personal desire to cheer for the Lakers fashionably into a thriving business that has her preparing for the Super Bowl right now.
Our telephone conversation began haltingly as Betsy was distracted. She explained: "Dan Snyder, the owner of the Washington Redskins, ordered 75 black velvet garment bags with the Redskins logo embroidered in crystal and I was sitting here watching two production assistants bringing them in on a rolling rack -- and they just fell over."
That meant the garment bags fell over, not the assistants. But the minor accident isn't the point. The point is Snyder placing the order for 75 gifts for members of his Super Bowl party to a woman who did not start her business until 2006. It was only her then, making things by hand.
Now she has 12 employees and they have their hands full.
"I wake up every day and think 'Wow!' I've been so lucky to get in at the right time."
Just a few years ago Betsy made a belt for
herself with the Lakers logo and wore it to a game against Phoenix. Someone from
the Suns said: "We love your belt. Will you make 24 of them for the wives of our
owners and players?" From there, Betsy began long negotiations with the NBA that
led to a merchandising contract with the league.